[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Instagram Stories now extend to WhatsApp

Sharing really is caring, especially if you're both part of the same social empire.

To wit: Instagram is now letting some users share Stories on WhatsApp.

App it Up

Select Instagram users can now share Stories directly on WhatsApp, which can include photos, video and GIFs. All content is encrypted, and will disappear after 24 hours. Both apps are owned by Facebook.

Users can begin the sharing process in Instagram, but must complete the posting via WhatsApp.

What's the Story?

The test is similar to one late last year, allowing users to share Facebook Stories on Instagram, but not vice versa. That feature has yet to set the social world on fire.

While Stories haven't taken off on Facebook, they are arguably Snapchat's most popular feature – and continue to kick goals with 'Grammers.

As WhatsApp pivots to become more business-friendly, Stories could help brands attract more eyeballs down to the track. Watch this space.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU