[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

LinkedIn adds Sponsored Carousel Ads

LinkedIn in is again following the lead of its social competitors, this time with the addition of carousel ads of sponsored content.

Professionally social

Brands will soon be able to include a total of ten cards per carousel ad, each containing a customisable message. This lets users swipe right to see more ads.

According to LinkedIn, “Over 300 advertisers have used carousel ads to create fun and informative campaigns to tell stories about their company, products, services, industry, and more.”

Already, 75% of beta advertisers have announced the new Sponsored Content will be apart of their next ad campaign.

Excellent click-through rates

The latest performance report from Microsoft shows that LinkedIn’s revenue has jumped 37% in the last quarter, thanks to the company’s Talent Solutions branch. Handily for Microsoft, it owns the platform.

Adding to the success of new ads, LinkedIn sessions grew by more than 30% in the last quarter, putting the platform at 560 million members.

Have you noticed the new ads on LinkedIn? What do you think about the company’s growth? Let us know in the comments.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU