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Martech Mashup: Microsoft and LinkedIn get tight

Microsoft might own LinkedIn, but the monoliths are learning to play nicely, with deeper data integrations on the way.

Linking In

Microsoft Dynamics 365 and LinkedIn Sales Navigator will soon link up, giving marketers the inside scoop on LinkedIn’s 500 million users.

Microsoft says this will allow marketers to locate and connect with the right decision makers, and boost their sales pipeline.

You can also access metrics around email signals, CRM, and LinkedIn data to get contextual recommendations for your next strategic steps.

HR Hoopla

The second update is Dynamics 365 for Talent, aimed at the Human Resources crowd.

This tool lets recruiters search for candidates directly from LinkedIn’s Recruiter and Learning features – all the way from recruitment to placement.

The new integrations will launch in July.

Do you use 365 Dynamics and LinkedIn as part of your marketing plan? Let us know if this new partnership would help out, in the Comments.

Learn with SMK through February

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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