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Martech Mashup: Microsoft and LinkedIn get tight

Microsoft might own LinkedIn, but the monoliths are learning to play nicely, with deeper data integrations on the way.

Linking In

Microsoft Dynamics 365 and LinkedIn Sales Navigator will soon link up, giving marketers the inside scoop on LinkedIn’s 500 million users.

Microsoft says this will allow marketers to locate and connect with the right decision makers, and boost their sales pipeline.

You can also access metrics around email signals, CRM, and LinkedIn data to get contextual recommendations for your next strategic steps.

HR Hoopla

The second update is Dynamics 365 for Talent, aimed at the Human Resources crowd.

This tool lets recruiters search for candidates directly from LinkedIn’s Recruiter and Learning features – all the way from recruitment to placement.

The new integrations will launch in July.

Do you use 365 Dynamics and LinkedIn as part of your marketing plan? Let us know if this new partnership would help out, in the Comments.

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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