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Google gets tough on offensive Search Results

March 25, 2022

Google is taking the gloves off and cracking down on offensive Search results.

It’s a Wonderful World

Google’s made a number of changes to its search ranking, feedback tools, and transparency rules to reign in the amount of offensive or misleading results that surface on Search.

Google now prioritises content that has been fact-checked, and lets users provide feedback on inaccurate autocomplete suggestions

Currently, around 0.25% of daily searches return offensive or misleading content.

Blowback

The move is part of a wider push by tech companies against fake news and offensive content. Twitter has come down on trolls in a big way, while Facebook continues to battle inaccurate news posts.

Last year Google endured criticism around the validity of its search results being gamed by fake news sites. While YouTube recently came under fire for displaying offensive content next to paid ads from big brands.

Here's hoping the updates will lead to a more accurate, and civil, search experience.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

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Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

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  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

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