[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

NRL unveils world-first State of Origin Messenger Bot

In June Twitter launched support for 360-degree video for the NBA finals. Now the NRL has broken similar social ground, becoming the first sporting league roll out a Bot on Facebook's Messenger.

Bits and bots

The ground breaking bot, called SOO, is the font of all rugby trivia ahead of the Holden State of Origin series.

SOO can be accessed via this link, or by searching @StateOfOriginOfficial on Messenger.

Like any card carrying rugby fan, SOO is designed to engage with fellow fans in trivia take downs, tempered with liberal lashings of witty one-liners and banter.

Machine men

SOO is a fully automated bot, and still in beta. However throughout the State of Origin series, the bot is expected to serve up hundreds of thousands of trivia rounds to rugby fans around the globe.

It's also an interesting experiment into how brands might engage with fans. 

Sadly there's no word yet on who SOO is backing to win the series.

 To find out more visit messenger.com/t/StateOfOriginOfficial.
 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU