[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Number Crunch: Google+

In many ways Google+ remains the least understood (some would say black sheep), of the social platforms.

In two years Google's social platform hasn't exactly won hearts like the Instagrams and Vines of the world, yet G+ has steadily built up an engaged user base and vast array of features. 

SMK takes a look at the latest stats to have a deeper look into Google+.

Top users

Google+ might have a reputation for attracting the tech crowd, but most of the top five users on the platform are bonafide celebrities.

Britney Spears is the world's most popular G+ user with 7.6 million followers.

Making up the top five is Lady Gaga (7.5m), Google CEO Larry Page (6.9m), David Beckham (6.3m) and Snoop Dogg (6.2m).

Australian users

Hugh Jackman is the Australian with the largest number of followers – he currently has 4.7 million.

Julia Gillard is the most popular politician on the platform with just over 20,000 followers. 

Australian brands

Australian brands are increasingly making an impact on Google+.

The five biggest Australian brands are the Sydney Opera House (237,629 followers), Telstra (49,434), Vodafone Australia (41,720), Kogan (12, 627) and carsales.com.au (11,346).

Demographics

Google+ remains a male-dominated platform. Males make up almost 70 per cent of G+ users, with female users accounting for 29.2 per cent.

To find out more visit socialbakers.com.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU