Instagram's fairytale rise continues at a cracking pace. The photo and video sharing platform now boasts 150 million monthly active users (MAUs).

Snap happy

Instagram announced the milestone in a blog post earlier today, revealing more than 60 per cent of its users reside outside the US. 

“Whether it’s documenting protests in Egypt, sharing the trip of a lifetime across the United States or snapping #petselfiez, this community continues to surprise us every day with your creativity, sense of adventure and unique perspectives on the world,” Instagram wrote. 

For comparison, Facebook currently has 1.15 billion MAUs, LinkedIn has 238 million MAUs and Twitter has 200 million MAUs. 

Video rival Vine has 40 million total users. 

No signs of slowing

In February this year Instagram had 100 million MAUs, by June 2013 this figure had increased to 130 million MAUs.

This growth can also be attributed to Instagram's recent roll-out of video. Within a week of launching Instagram saw an additional 300,000 posts.

Watch this ad space

Facebook acquired Instagram in 2012 and has been careful to keep its popular keepsake largely commercial free.

But with 150 million users and growing Instagram's days as an ad-free platform seem limited.

To find out more visit blog.instagram.com.  

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