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Number Crunch: Instagram

Today we're looking at the charmed life of Instagram, everyone's favourite platform whose popularity shows no sign of slowing.

Picture this

Instagram now have over 300 million active users. By some counts that's more than Twitter.

Of these, a very respectable 75 million are daily active users. In fact, over 13% of all internet users are on Instagram.

Image is everything

While Instagram is wildly popular in its native US (where 27% of internet users have accounts), over 70% of Instagram users hail from other parts of the globe.

Age barrier

Close to half (41%) of Instagram users are aged between 16 – 24, while 23% of teens name the platform their preferred social network.

Big business

According to research by Forrester, Instagram leads the pack when it comes to engagement.

Analysis of 3 million posts found that on average Instagram attracted 58 times more engagement per follower than Facebook, and 120 times more than Twitter.

Short and sweet

The average post on Instagram is 138 characters long, including hashtags.

Posts featuring @mentions see a 56% increase in engagement.
 

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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