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Number Crunch: Twitter 2016

Twitter had a fairly epic 2015. Co-founder Jack Dorsey took over the reigns as CEO from Dick Costolo, bringing with him a host of features to attract new users and advertisers.

So what's in store for Twitter in 2016? Read on to find out.

#Hashtag 

Twitter turns 10 this year, and a decade on the platform now boasts 650,000 users. Around half of these are daily active users.

Every second 9100 are sent, while Twitter's search engine processes a mammoth 2.1 billion queries every 24 hours.

Third parties

While Twitter has gradually been rolling out more functions for brands, it's still got some way to go before reaching the functionality of Facebook.

Currently 60% of tweets come from a third-party service.

Global players

While Twitter is available in hundreds of countries, the top five countries who can't get enough of tweeting are Indonesia, Brazil, Venezuela, The Netherlands, and Japan.

Money matters

In 2013 Twitter amassed US$405 million in advertising revenue. In 2014 that figure rose to US$479 million.

And in case you were wondering, Twitter's iconic bird logo does have a name: Larry.
 

Learn with SMK through November

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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