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On Your Bike

Virgin Mobile is getting into the Christmas spirit by giving away free pushbikes in a new brand campaign.

Launched this week, ‘A Fair Ride for All’ is a social media treasure hunt where users unlock clues online to to determine the real world location of the bikes, which are scattered across the nation. Virgin Mobile will give away 25 bikes each week for the next three weeks. 

Social media spotlight

Users can access clues to the bikes whereabouts via the fairride.com.au website, where they choose their location and 'like' the bike they want to win. Details of how to participate are available on Virgin Mobile’s YouTube channel.

Daily updates are posted to the campaign's Facebook page, though these updates are only available to those who like the campaign page. Users can also follow clues on Twitter using the hashtag #FairRide. 

Riding the promotional wave

‘A Fair Ride for All’ was devised by PR agency One Green Bean and is part of Virgin Mobile’s ‘Tis the season to be Free’ brand campaign.

The campaign will be promoted via radio, café screens, Facebook ads and print media.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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