[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Australian employers screening with social media

Over a quarter of Australian employers admit to screening the social media profiles of potential candidates.

According to new research conducted by Telstra, a third of employers have hired candidates based on positive impressions gleaned from social networking sites.

Face-booking the music

Candidates whose profiles showed they had the correct skills for the job were looked on favourably by 42% of employers, while 24% indicated positive references on a candidate’s profile was highly desirable. However, more than 50% of bosses rejected Facebook ‘friend’ requests from potential and current employees.

Significantly, almost half of the employers surveyed had rejected applicants based on social networking behaviour. The most common reasons were posting negative comments about their workplace and discriminatory posts.

Social media listening continues on the job

The research shows that online monitoring does not always stop once a candidate is hired. One if five employers admit to using social media to track employee’s habits, with Facebook (41%) LinkedIn (31%), Twitter (14%) YouTube and MySpace (both 7%) are the screening websites of choice. 
 
The research, conducted by Pure Profile, was conducted online and surveyed 1255 people looking to hire new employees.

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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