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Pinterest launches Explore Publishing

Pinterest has launched Explore, a video-based portal that lets users dive into content from the platform's new partners.

Group effort

Pinterest has teamed up with media groups and publishers including BuzzFeed, GQ, and Food Network to populate Explore with a range of content and video ads.

It's similar to Snapchat Discover, with content customised to users based on their preferences and interests.

It's still unclear how Pinterest and its media partners will split revenue from ads on Explore.

Keeping it mum

Explore is the latest in a series of updates as Pinterest moves to monetise. It could also see Pinterest evolve from an image-based platform, to a video-centric one.

With 150 million monthly users (many of whom are rather well-heeled), Explore might prove another money spinner for Pinterest-friendly marketers.

Learn with SMK through December

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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