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Pinterest launches Explore Publishing

Pinterest has launched Explore, a video-based portal that lets users dive into content from the platform's new partners.

Group effort

Pinterest has teamed up with media groups and publishers including BuzzFeed, GQ, and Food Network to populate Explore with a range of content and video ads.

It's similar to Snapchat Discover, with content customised to users based on their preferences and interests.

It's still unclear how Pinterest and its media partners will split revenue from ads on Explore.

Keeping it mum

Explore is the latest in a series of updates as Pinterest moves to monetise. It could also see Pinterest evolve from an image-based platform, to a video-centric one.

With 150 million monthly users (many of whom are rather well-heeled), Explore might prove another money spinner for Pinterest-friendly marketers.

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