[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Report: Millennials can’t recall TV networks, except Netflix

A new study shows that millennials can’t readily recall which shows were produced by which networks. Unless of course it’s Netflix.

Forget Me Not

The Young & the Brandless report from Anatomy Media surveyed 3100 people aged 18 – 26 years. The report quizzed respondents on their media consumption and brand recognition for broadcast and over-the-top (OTT) networks, which includes Netflix, Amazon, and YouTube.

It turns out 71% of younger millennials watch content via an OTT platform, and half of these view this content exclusively on desktop or mobile.

Netflix and Chill

All this streaming is having an effect on recall. Over half (65%) of respondents correctly matched Netflix shows to the platform, while only a third (31%) could match shows with a traditional broadcaster. In this case Disney.

However it’s not all good news for OTT networks. Just 20% of millennials correctly matched shows to streaming powerhouse Amazon.

To download the full report click here.

Do evolving viewing habits change your marketing approach to millennials? Let us know in the Comments.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU