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Smarter ways to promote hashtags and profiles on Insta

Instagram is rolling out a handy little change in user profiles, allowing hyperlinks to generate whenever you mention another account or hashtag.

Instant links

Instagram is putting special focus on the biography section of user accounts, so promoting hashtags and users is done instantaneously rather than appearing as basic text.

Got your own hashtag to promote? No problem. Back in December, Instagram added a feature allowing users to follow hashtags in the main feed as well.

What with the predominance of hashtag culture and sharing as efficiently as possible, the feature has been readily accepted by active users.

Weblinks not yet supported

For those wanting to include a tangible link to a URL outside of their Instagram bio, they'll need to use the “website” field when tweaking their profile.

The lacking inclusion of website links isn’t terribly surprising as Instagram is encouraging users to browse within their own platform, rather than moving elsewhere to peruse other online content.

For now, the instant links are relegated to the bio section of user accounts. Coupled with the ability to follow hashtags in News Feeds, their could be some more innovation just around the corner.

Have you used the new instant linking feature? What were your thoughts? Let us know in our comments below.

Learn with SMK through December

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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