[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Snapchat Partners with more Media Outlets

In a bid to raise ad revenue, Snapchat is launching a new endeavour with a handful of companies.

A big family

To bolster the ad reach of their Our Stories product, Snapchat is turning to CNN, NBC, Refinery29, and LADbible, among others, to create content drawn from millions of active users.

According to CEO Brian Verne, “Our Stories portal will be opened up to exclusive publishing partners…the by product will be better viewership and engagement.”

What publishers think

In a statement from Ashley Codianni, executive producer for social media at CNN Worldwide, “It’s a revenue agreement between publishers and Snap, but they are handling all the inventory.

Apparently, “There will be ads inserted into the stories” and will have no universal format, meaning they can change easily in response to audience reactions. Snapchat is calling it a decentralized model.

Cobbling together content from news journalists and users shows a youthful foresight that other media giants have yet to adopt. So far, the users are reacting positively.

Would you be interested in a decentralised model of ad content? Are you familiar with Snapchats Our Stories section? Give us your insight in the comment section.

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU