In a bid to raise ad revenue, Snapchat is launching a new endeavour with a handful of companies.
A big family
To bolster the ad reach of their Our Stories product, Snapchat is turning to CNN, NBC, Refinery29, and LADbible, among others, to create content drawn from millions of active users.
According to CEO Brian Verne, “Our Stories portal will be opened up to exclusive publishing partners…the by product will be better viewership and engagement.”
What publishers think
In a statement from Ashley Codianni, executive producer for social media at CNN Worldwide, “It’s a revenue agreement between publishers and Snap, but they are handling all the inventory.
Apparently, “There will be ads inserted into the stories” and will have no universal format, meaning they can change easily in response to audience reactions. Snapchat is calling it a decentralized model.
Cobbling together content from news journalists and users shows a youthful foresight that other media giants have yet to adopt. So far, the users are reacting positively.
Would you be interested in a decentralised model of ad content? Are you familiar with Snapchats Our Stories section? Give us your insight in the comment section.