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Stat Attack: Mobile and Social powering global retail

A new survey shows that mobile and social are powering a retail surge around the globe.

Mobile shop front

The IAB Global Report, which surveyed users in 19 countries, found that  60% of global mobile purchasers often discover products and services on social platforms.

Over one third of respondents used social media to share their mobile purchase experience.

While credit/debit cards and online payment services are the most popular payment methods.

Aussie trends

The report also revealed 76% of smartphone and tablet users in the APAC region have purchased a product or service on their mobile device in the past six months.

Almost half (45%) of Australian respondents purchase using a mobile device every month, and make one third of their typical monthly purchases on-the-go.

While 59% of Aussies surveyed said they expected to increase their mobile spend over the next six months.

Learn with SMK through April

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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