[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Social video a hit with marketers

Step aside, YouTube, you've been passed by the competition.

A study of 300 media executives by Trusted Media Brands has found that marketers are now leaning towards social platforms for their video, aware of their pull with users.

Clip it

The survey found marketers prefer Facebook, Snapchat and Twitter for video campaigns (65%) ahead of YouTube (55%), ad networks (29%) and publishers (24%).

Agencies are still on board with YouTube (62%) ahead of social (51%), however they also understand the power of live video as 17% said they 'definitely will' invest in it and 71% said they 'might'.

Marketers are slightly less sure of live video, with 21% saying they 'definitely won't' consider it.

Roll up

The average video budget stood at 25% of the respondents' overall allocation, and 53.5% said it would increase in the next 12 months.

The budgets for branded content and pre, mid and post-roll video are expected to increase by 45% and 42% respectively.

With indications that video is going nowhere but up, the key for media executives is getting ahead of the curve on the right platforms.
 

Learn with SMK through March

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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