[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Twitter expands its Video Ad options

Twitter has celebrated one year of mobile app promotions by announcing a range of features including video support.

#HappyBirthday

Twitter announced the milestone and update in a blog post. 

"A year ago, we launched mobile app promotion to help marketers drive cost-effective app installs and engagements.

"Along the way, we’ve enhanced the product suite with new targeting, creative and measurement features – enabling our advertisers to more effectively connect with the right audience on Twitter," wrote Sherene Arjani, Product Marketing Manager, Revenue.

New toys

Twitter announced three new beta features, Video App Card, Optimised action bidding, and Cost per install bidding. 

Video App Cards allow brands to promote their app with a video ad, while Optimised action bidding and Cost per install bidding are designed to give marketers lower cost-per-installs, greater control and increased ROI.

Next big thing?

Twitter says marketers will soon be able to deliver more targeted ads to mobile users across Twitter partner apps on more than 1 billion devices.

Sounds big. Stay tuned. 

To find out more visit blog.twitter.com. 
 

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU