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Twitter fights back against Facebook, makes headlines easier to find

Twitter is reportedly testing a News Tab that makes it easier for users to browse news headlines.

Read all about it

The trial tab sits above the navigation bar in the Twitter app, and features a stream of headlines from Twitter-approved publishers. 

It's intended to help users keep across breaking news more rapidly, and appears to function like a souped-up version of the recently discontinued Discover tab.

Breaking news

Twitter is facing increased pressure from Facebook when it comes to live-events and breaking news, in addition to stalling new user growth.

While the News Tab is only available to select users in Japan, if it proves a hit expect to see more headlines being made (and retweeted) further afield.
 

Learn with SMK through December

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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