Twitter has rolled out an interesting new visual feature that lets brands track when and where people are talking about topics.

Walk and talk

The feature draws data from Everyday Moments, which tracks trending topics in real time and overlays them on a map. Trending topics appear as blue and green dots.

“The tool brings to life ways in which people share updates and interact around ‘everyday moments’ over the course of a typical week on Twitter,” wrote Gordon Macmillan, Editorial manager at TwitterUK, in a blog post.

Tea vs coffee

For example, Everyday Moments shows that between 7am – 9am users are often discussing (or grumbling about) traffic. Later in the day there's the ongoing debate about tea vs coffee.

Marketers can choose from over 80 topics, then dig down to see at which time and location they're most discussed. It's an interesting new way to potentially get more advertisers on board. 

For the time being Everyday Moments is only available to UK brands. If successful expect a wider roll out. 

To find out more visit blog.twitter.com. 

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