A quiet revolution has just taken place.
In what may be the worst-marketed announcement given the impact of the news, Facebook just launched Video Ads for advertisers in Australia.
Look and Like
On the surface it doesn't seem like such a big deal – merely adding video as well as image ads.
What is a big deal are the millions of dollars brands are spending each year to create, produce and place TV advertising that is difficult to measure – at least compared to digital.
Today, Facebook changes the game.
Now any Facebook advertiser – from a mum and dad shop to a multinational brand – can post hyper targeted Video Ads and get incredibly granular real time market insights including (but not limited to):
* Views (three seconds or longer)
* Cost per View
* Average View Duration
* Website Conversions
* Cost per Website Conversion
And just like all other Facebook marketing, we can make use of Facebook targeting including social graph relationships, likes, interests, email and user behavioural characteristics.
So practically speaking, how do you get started with Facebook Newsfeed Video Ads?
From there, test, tweak and adjust. Good luck!
ABOUT THE AUTHOR
Adam Sugihto is founder of Intentional – a specialist Pay-Per-Click Ad Agency and Google Certified Partner based in Melbourne, Australia. He counts Perry Marshall as personal mentor and has worked on digital campaigns for brands such as Canon, Wesfarmers Chemical, Officeworks, Target and the Thankyou Group.
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