A quiet revolution has just taken place.
In what may be the worst-marketed announcement given the impact of the news, Facebook just launched Video Ads for advertisers in Australia.
Look and Like
On the surface it doesn't seem like such a big deal – merely adding video as well as image ads.
What is a big deal are the millions of dollars brands are spending each year to create, produce and place TV advertising that is difficult to measure – at least compared to digital.
Today, Facebook changes the game.
Visionary
Now any Facebook advertiser – from a mum and dad shop to a multinational brand – can post hyper targeted Video Ads and get incredibly granular real time market insights including (but not limited to):
* Views (three seconds or longer)
* Cost per View
* Average View Duration
* Website Conversions
* Cost per Website Conversion
And just like all other Facebook marketing, we can make use of Facebook targeting including social graph relationships, likes, interests, email and user behavioural characteristics.
Next steps
So practically speaking, how do you get started with Facebook Newsfeed Video Ads?
Start by using Audience Insights to understand your current Likers and Custom Audiences. Then set up and save save a custom Ad Manager reports to monitor your new Facebook Video Ad metrics.
From there, test, tweak and adjust. Good luck!
ABOUT THE AUTHOR
Adam Sugihto is founder of Intentional – a specialist Pay-Per-Click Ad Agency and Google Certified Partner based in Melbourne, Australia. He counts Perry Marshall as personal mentor and has worked on digital campaigns for brands such as Canon, Wesfarmers Chemical, Officeworks, Target and the Thankyou Group.
If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.
Also, click here download a FREE SMK Insghts Program. This FREE programs features 131 must-know social stats covering Facebook, Twitter, LinkedIn, YouTube and Instagram. Keep on top of the latest social facts and figures relating to usage rates, demographics, spending trends, content performance and best practice benchmarks. A MUST for every marketer!
RECOMMENDED FOR YOU
Meta Releases Massive Upgrade for Advantage+ Suite of AI-Powered Tools
Meta has released a massive upgrade for its Advantage+…
Meta has released a massive upgrade for its Advantage+…
Google Removed 170 million Dodgy Google Reviews in 2023
Google receives a lot of contributions across Maps and…
Google receives a lot of contributions across Maps and…
Instagram and Threads Pull The Plug On Political Content
Meta has announced changes to Facebook, Instagram and Threads…
Meta has announced changes to Facebook, Instagram and Threads…