[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook Video Ads go live in Australia. Now what?

A quiet revolution has just taken place.

In what may be the worst-marketed announcement given the impact of the news, Facebook just launched Video Ads for advertisers in Australia.

Look and Like

On the surface it doesn't seem like such a big deal – merely adding video as well as image ads.

What is a big deal are the millions of dollars brands are spending each year to create, produce and place TV advertising that is difficult to measure – at least compared to digital. 

Today, Facebook changes the game.

Visionary

Now any Facebook advertiser – from a mum and dad shop to a multinational brand – can post hyper targeted Video Ads and get incredibly granular real time market insights including (but not limited to):

* Views (three seconds or longer)
* Cost per View
* Average View Duration
* Website Conversions
* Cost per Website Conversion

And just like all other Facebook marketing, we can make use of Facebook targeting including social graph relationships, likes, interests, email and user behavioural characteristics.

Next steps

So practically speaking, how do you get started with Facebook Newsfeed Video Ads?

Start by using Audience Insights to understand your current Likers and Custom Audiences. Then set up and save save a custom Ad Manager reports to monitor your new Facebook Video Ad metrics.

From there, test, tweak and adjust. Good luck!

ABOUT THE AUTHOR
Adam Sugihto is founder of Intentional – a specialist Pay-Per-Click Ad Agency and Google Certified Partner based in Melbourne, Australia. He counts Perry Marshall as personal mentor and has worked on digital campaigns for brands such as Canon, Wesfarmers Chemical, Officeworks, Target and the Thankyou Group.

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download a FREE SMK Insghts Program. This FREE programs features 131 must-know social stats covering Facebook, Twitter, LinkedIn, YouTube and Instagram. Keep on top of the latest social facts and figures relating to usage rates, demographics, spending trends, content performance and best practice benchmarks. A MUST for every marketer!

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment