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Facebook Video Ads go live in Australia. Now what?

A quiet revolution has just taken place.

In what may be the worst-marketed announcement given the impact of the news, Facebook just launched Video Ads for advertisers in Australia.

Look and Like

On the surface it doesn't seem like such a big deal – merely adding video as well as image ads.

What is a big deal are the millions of dollars brands are spending each year to create, produce and place TV advertising that is difficult to measure – at least compared to digital. 

Today, Facebook changes the game.


Now any Facebook advertiser – from a mum and dad shop to a multinational brand – can post hyper targeted Video Ads and get incredibly granular real time market insights including (but not limited to):

* Views (three seconds or longer)
* Cost per View
* Average View Duration
* Website Conversions
* Cost per Website Conversion

And just like all other Facebook marketing, we can make use of Facebook targeting including social graph relationships, likes, interests, email and user behavioural characteristics.

Next steps

So practically speaking, how do you get started with Facebook Newsfeed Video Ads?

Start by using Audience Insights to understand your current Likers and Custom Audiences. Then set up and save save a custom Ad Manager reports to monitor your new Facebook Video Ad metrics.

From there, test, tweak and adjust. Good luck!

Adam Sugihto is founder of Intentional – a specialist Pay-Per-Click Ad Agency and Google Certified Partner based in Melbourne, Australia. He counts Perry Marshall as personal mentor and has worked on digital campaigns for brands such as Canon, Wesfarmers Chemical, Officeworks, Target and the Thankyou Group.

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