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WhatsApp’s new features for Brands

WhatsApp has announced some a new app that will be music to many a marketer's ear. 

What’s Up? WhatsApp business, that’s what

WhatsApp is planning to release a new app, creatively called WhatsApp Small and Medium Business. 

Users will be able to receive messages from businesses on the new app, as well as continue to use WhatsApp socially.

To avoid spammy content, users can decide which brands can send them messages.

A fit for any size

The business app will utilise “structured messages” with specially tagged information containing text, images, action items, and most notably, translations of the message.

Businesses will fall under two categories: Verified and Unverified. The former will have been vetted by WhatsApp, noted by a green badge and checkmark emoji. The latter will be supported but not sport the badge.

WhatsApp Small and Medium Business is due to be released later this year.

Do you use WhatsApp? What are your thoughts on having two seperate apps? Let us know what you think in the comment section.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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