Facebook is adding meta-data to all links appearing in the News Feed, and websites will have to make sure their pages are inline with the new criteria.
Flipping through the pages
In its ongoing quest to curtain clickbait, Facebook will be displaying page information in the form of meta-title, meat-description, and a list of the images appearing on the site.
Importantly, this will eliminate the ability to customise links, while ostensibly bringing more accountability in what’s being presented.
The move may impact creative postings, but also decrease the amount of sub-bar posts parading as quality content.
Meeting meta standards
Meta-data determines how a website displays via other social platforms such as Google, Instagram, LinkedIn, and Twitter.
However, sites utilising WordPress will still be able to customise some aspects of meta-data within their sites, as well as platforms like Drupal, Joomla, and Squarespace via plugins and built-in features.
Some of these changes may require marketers to employ web developers to iron out the changes, but any alterations should be minor.
Have you been hoodwinked by meta-data in the past? Do you think standardisation will weed out lesser quality content? Let us know what you think in the comments below.