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Why eBay had a very good Christmas

You might have had a good holiday season, but chances are it wasn't as good (or at least as profitable) as eBay's, which has just released its Q4 earnings for the past year. 

Ebay's net revenue for the full year came to US$17.92 billion.

Cashed up

In the final quarter of 2014 eBay racked up US$4.9 billion in revenue, and a profit of US$936 million.

The boost was largely due to increases in e-commerce, which increased by 21% of the period.

Mobile money

As expected, mobile sales continued to fill eBay's coffers.

Mobile payment volume increased by 58% in the fourth quarter to US$45.6 for the entire year, representing 20% of eBay's total volume.

Mobile commerce volume grew a massive 30% for the quarter, making for a tidy US$27.9 billion for the entire year.

Globally, cross-border trading rose by 20%.  

It's too early to tell whether a bottle of McDonald's secret Big Mac sauce for sale on eBay for US$17,000 will boost the platform's bottom line this quarter.

Learn with SMK through February

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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