[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook updates Ad Insights

February 11, 2022

Facebook has started February with a thoughtful gift to marketers: some clever new features for Ad Insights.

Add it up

Facebook Ad Insights has three new metrics: Relevance Score, Positive Feedback, and Negative Feedback.

Feedback frenzy

The Relevance Score ranks your ad on a scale of one to 10, and is based on how users are engaging with the ad.

The score is calculated after 500 impressions.

Thumbs Up

Positive Feedback tallies the amount of desired interactions, such as Likes, shares, and click-throughs your ad has notched up.

Unlike

Finally, Negative Feedback covers actions including hiding ads and choosing not to see ads from your brand.

While the update is a modest one, every little bit helps when it comes to data in the complicated, crowded world of Facebook marketing.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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