Facebook has started February with a thoughtful gift to marketers: some clever new features for Ad Insights.
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Facebook Ad Insights has three new metrics: Relevance Score, Positive Feedback, and Negative Feedback.
The Relevance Score ranks your ad on a scale of one to 10, and is based on how users are engaging with the ad.
The score is calculated after 500 impressions.
Positive Feedback tallies the amount of desired interactions, such as Likes, shares, and click-throughs your ad has notched up.
Finally, Negative Feedback covers actions including hiding ads and choosing not to see ads from your brand.
While the update is a modest one, every little bit helps when it comes to data in the complicated, crowded world of Facebook marketing.