2019 Trends From Goat's Milk Soap To Jam Making

Coming up with fresh ideas for content is difficult. 

Year after year, post after post, things can get a bit samey. 

To help inject some much-needed freshness into content Pinterest has published the Pinterest 100: The top trends for 2019, based on 175 billion ideas saved to some 3 billion boards.

There are some great, if not odd, ideas in here to inject a bit of life and relevance into 2019 content marketing plans.

The trends are broken out across:

• Travel
• Health and wellness
• Hobbies and interests
• Life moments
• Food
• Homes
• Men’s style
• Women’s style
• Beauty
• Kids and parenting

SMK’s Top 10 Fave Content Trends

1. Elderberries are exploding with goodness and popularity: Searches for elderberry recipes +685%
2. Apparently, Bakuchiol is a thing, and everyone loves it. I clearly don’t take enough care of my skin, but people that do, are all over it: Searches for bakuchiol +275%
3. Having jaeger bombs on a Friday night is great, notwithstanding the four days of crying afterwards and self-loathing. As such, people are increasingly going dry and opting for a sober life: Searches for sober living +746%
4. Sleep is the new clubbing, especially when you have two very small children like I do: Searches for sleep optimisation +116%
5. Everybody’s hustling nowadays; losing money on crypto and making tea blends on the side: Searches for side hustles at home +690%
6. Combining a love of avocados with trying to save a deposit for a house is tricky, but savvy pinners have it sussed. Joe Hockey would be proud: Searches for how to grow an avocado tree +101%
7. Sixteen years ago The Streets riffed on ‘Deep seeded urban decay’, and the challenges inherent therein. Today it’s a favourite for snappers around the world: Searches for urban decay photography +44%
8. What do you get if you cross vegans with paleo diet aficionados… Pegans! The new Pegan diet is the ultimate status symbol for those on a health crusade: Searches for eating pegan +337%
9. Corduroys are no longer just the domain of 1970s school supply-teachers, dapper gents might hopefully start covering their naked ankles and cord up:  Searches for corduroy +507%
10. Become a spiritual guardian for a young child, when asked, or end up with sleeping with the fishes: Searches for godparent proposals +152%

Get creative with your content planning and check out the Pinterest 100: The top trends for 2019 here.