[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook continues to tinker with Video Cover Images

Over several months Facebook has been testing a new way for Pages to use videos as cover images.

Now the test is getting broader.

Cover Girls

Cover videos are uploaded in the same way as cover images. However the videos must be at least 20 seconds long, and no longer than 90 seconds.

The videos auto-play when a user visits your Page, and continue playing on a loop. Cover videos will play without sound, although users can un-mute this if they wish.

Fancy pants

The feature was first trialled with Netflix back in April, now more Pages are sporting cover videos.

If it gets a wider roll out, which appears likely, cover videos could give brands a new way to make their Page stand out, and potentially show current events such as activations and product launches.

Have you seen other Facebook Pages with cover videos? Let us know where in the Comments.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

LinkedIn Video Up 38%

LinkedIn Video Up 38%

Video content is becoming increasingly important on LinkedIn. Watch…

Video content is becoming increasingly important on LinkedIn. Watch…