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Facebook updates Offline Conversion Data

Facebook has released a new tool making it easier for businesses to see how Facebook ads are leading to conversions.

Are you a convert?

The Offline Conversion tool for lead ads presents a range of information showing how ads are influencing the offline behaviour of your customers.

For example, retailers can now see direct connections between ads and results, including in-store sales, phone bookings, and face-to-face meetings.

Tweak Peak

Perhaps most useful, the Offline Conversion tool lets you create custom campaigns designed to drive offline conversions, by targeting high-value customers.

You can also adjust campaigns as you go, based on Offline Conversions’ real downstream metrics. The feature is compatible with Salesforce and Marketo, with more on the way.

Do you find Facebook ads lead to offline conversions? Let us know in the Comments.

 

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Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
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