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DIGITAL MARKETING NEWS

OneNote lays down the law to Evernote

They say variety is the spice of life  – a philosophy Microsoft has adopted with its latest update to note-taking app OneNote.

Duly Noted

OneNote has just released an importer tool, which allows Mac users to seamlessly shift all their data, such as contacts and notes, from rival Evernote for Mac directly into OneNote.

The move comes as Evernote faces a number of challenges, including losing several VPs and the shut down of extended eco-system features such as Evernote Food and Skitch.

Smack down

The blatant grab isn’t subtle, nor is it the first time Microsoft has aggressively targeted Evernote’s user base.

Back in March Microsoft rolled out a similar feature for Windows users. That resulted in 71 million users transporting to OneNote.

And for those that are curious: Evernote Premium and Office 365 are now both priced at US$69.99 per month. 
 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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