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Facebook reaches out to BlackBerry faithful

Once the darling of the smartphone set, BlackBerry is facing stormy weather in an ocean full of iPhone and Android users.

However BlackBerry isn't done yet by a long shot – as a recent move by Facebook attests.

Web slinger

Facebook had previously announced it would no longer support its native app on BlackBerry's operating system, BlackBerry 10.

However BlackBerry owners have now been given a reprieve, of sorts.

Glass half full

Facebook now offers a web-based version of the platform in lieu of a native BlackBerry app, which was removed on March 31.

While the online version isn't as streamlined as the app, it provides all the functionality, and a lifeline for BlackBerry-based Facebook fans. 

Those that want to switch to the dark side can download the Android Facebook app on the latest BlackBerry Priv handset.
 

Learn with SMK through August

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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August's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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