[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Apple Pay is coming…probably

They say good things come to those who wait.

Apple fans might get all their Christmases at once, if reports that Apple Pay is rolling out globally are true.

Pay to play

According to ReCode, Apple Pay is preparing to move beyond apps to websites later this year.

Apple Pay, which currently allows users to purchase goods on a mobile app using their fingerprint rather than a credit card, is currently in limited release.

In Australia, only American Express-issued credit card holders can use the service.

Money talks

Multiple sources confirm that Apple is talking to potential partners about expanding Apple Pay. It's speculated that the roll out will begin with buyers using Safari on their iPhones and iPads.

There's also talk of the service being rolled out to Apple laptops and desktops.

Retail opportunity

The move would bring Apple into direct competition with PayPal, which currently lets users pay via mobile with its service One Touch.

While PayPal has more skin in the game at this stage, if Apple can provide a streamlined way for its users to part with their cash, it could make a dent in the mobile and web-based payments space.

The move could also be a boost for small retailers looking at more convenient (and possible cheaper) payment options.
 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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