[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Apple Pay is coming…probably

They say good things come to those who wait.

Apple fans might get all their Christmases at once, if reports that Apple Pay is rolling out globally are true.

Pay to play

According to ReCode, Apple Pay is preparing to move beyond apps to websites later this year.

Apple Pay, which currently allows users to purchase goods on a mobile app using their fingerprint rather than a credit card, is currently in limited release.

In Australia, only American Express-issued credit card holders can use the service.

Money talks

Multiple sources confirm that Apple is talking to potential partners about expanding Apple Pay. It's speculated that the roll out will begin with buyers using Safari on their iPhones and iPads.

There's also talk of the service being rolled out to Apple laptops and desktops.

Retail opportunity

The move would bring Apple into direct competition with PayPal, which currently lets users pay via mobile with its service One Touch.

While PayPal has more skin in the game at this stage, if Apple can provide a streamlined way for its users to part with their cash, it could make a dent in the mobile and web-based payments space.

The move could also be a boost for small retailers looking at more convenient (and possible cheaper) payment options.
 

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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