Exploring the world of marketing technology can be like learning a new language – from another planet.

There are terms, customs and features that can seem mystical, often baffling.

Helping make sense of the techno-babble is a creative new solution from Growthverse.

Seeing is believing

Instead of taking the traditional tact with stats and facts, Growthverse uses a visual approach. Literally. 

Marketers decide what they're trying to learn more about, and Growthverse will display an interactive infographic showing how to get there.

View from the top

For example, go to the Growthverse website and click on 'Analytics'. You'll then be shown sub-menus featuring Social/Content, Mobile, Desktop and Dashboard.

Clicking on the Mobile heading shows a list of companies that provide mobile analytics services.

Growthverse also displays information about each provider including date of founding, social media footprint and number of employees.

Keep it simple

While the information Growthverse provides isn't new, by making it easy to access (and quite fun) to use, it may help marketers looking for new tools, suppliers, and ideas.

Would you use Growthverse? If so let us know how in the comments.