[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Number Crunch: eBay Australia

We all love a bargain, and one of the most popular places to snap one up online remains eBay. 

As the e-commerce giant celebrates 16 years in Australia, so we look back on the best bids, deals and buys.

Step right up

eBay first came to Australia in 1999. The first item sold was a Harmon Kardan amplifier, purchased by an overseas buyer.

Aussie auctions

Every month 8 million Australians interact with eBay, and 60% of online shoppers have purchased on the platform.

Since launching Down Under over 681 million transactions have been processed on ebay.com.au.

Bidding business

eBay has moved beyond being a virtual garage sale. Over 85% of items on ebay.com.au are brand new and posted by businesses. One if five of these retailers earns between $50,000 – $200,000 per annum.

Over 78% of local sellers export goods sold on eBay, compared to 2% of registered businesses. 

In fact, the average eBay retailer exports to 29 destinations.

Moto-money

Cars are big business on eBay in Australia. In 2012 The Wiggles' Big Red Car fetched $35,700. 

The most expensive item bought on mobile was a Ranger Rover Sport that sold for $50,000.

Last year Ford set the highest-selling charity record when it flogged two limited edition FPV GT Falcons for $393,700.

Big spenders

Northern Territory users are the biggest spenders per capita, while the Queensland town of Toowoomba takes out top honours as the nation's most active town on eBay.

And proving that some things never change. One local wag once tried to sell New Zealand on eBay for 1 cent. 

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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