In a further move away from 140 characters, Twitter will now allow users to embed videos on their website.
Screen time
An official blog post announced that Twitter-hosted videos can now be embedded on websites using the simple “Embed Video” option.
Once clicked this button will reveal a line of HTML code that users can then cut and paste to embed the video on their website.
The embedded video comes with a timeline, playback controls, a full-screen option and Twitter logo.
Importantly, viewers will be able to follow you without leaving the player.
Small steps
The update covers two important priorities for Twitter: keeping traffic in its eco-system, and a continuing shift towards rich content such as images and photos.
With studies showing tweets with videos attached lead to a 28% boost in retweets, expect more video-related updates on the way.
To find out more visit blog.twitter.com.
RECOMMENDED FOR YOU
[New Report] AI Marketing Skills Now A Must-Have
In an era marked by rapid technological advancements, the…
In an era marked by rapid technological advancements, the…
[New Study] LinkedIn Engagement Up 44%
After almost a decade on the sidelines, LinkedIn is…
After almost a decade on the sidelines, LinkedIn is…
Meta Releases Advanced Generative AI Capabilities For Ad Creation
Meta is expanding its suite of creative tools with…
Meta is expanding its suite of creative tools with…