Facebook has just released Facebook Business Manager, a new tool that that makes it easier for brands to manage multiple campaigns.

FBM

Facebook Business Manager essentially brings all of your Facebook properties – Pages, apps, and ad accounts – into one place and and lets multiple users access them.

Facebook explains that brands can assign roles and permissions to people working on various campaigns, leading to a more effective workflow and increased security. 

Security

For example, one employee might be a Page admin on Client X's Facebook Page, but won't have access to Client Y's ad account information.

The tool also allows users to be added without sharing login information, and it's now easier to add and remove people as campaigns and projects change.

Evolution

Until now these features have only been available to Facebook's Preferred Marketing Developers.

By rolling these features out to all users Facebook is not only making it easier for brands to manage multiple campaigns, it just might induce them to spend more too.

To find out more visit business.facebook.com. 

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