YouTube has just released an update that allows users to live stream events.

Live in the moment

YouTube announced the news in a blog post.

“Now, all YouTube channels that verify their account and are in good standing will be able to live stream live video to the world.

“We’re rolling out the feature over the next few weeks, and you can see if you have access on the YouTube account feature page or wait for Live Events to appear in your Video Manager,” wrote Satyajeet Salgar, product manager and Tim James, software engineer.

G+ integration

As part of the update, users can also launch a Google+ Hangout on Air directly from the YouTube Live events manager.

Google says this will add another way to reach viewers and encourage participation.

Step it up

While YouTube has offered live streaming since 2011, previously users had to have a minimum of 100 subscribers to access the feature.

By opening up live streaming to a broader audience, it's giving publishers and brands new ways to interact with viewers. For example, brands can now stream a presentation, launch or other live event. 

To find out more visit youtubecreator.blogspot.com.au. 

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