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Number Crunch: LinkedIn

LinkedIn had a cracker of a year in 2013, moving from a online resume pool to an innovative platform for professionals.

True, LinkedIn doesn't enjoy the same levels of engagement as a Facebook or Twitter, but it does have an invested, growing audience – not to mention increasing advertising options.

All this means LinkedIn is going to be one of the more interesting platforms to watch in 2014 – as these stats from Digital Marketing Ramblings attest.

Teenager

LinkedIn is a year older than Facebook, being founded in 2002. In its first month LinkedIn attracted 4500 users.

Fast forward 11 years and LinkedIn now has over 260 million global users.

Engagement

Linkedin attracts 184 million monthly unique visitors, while 40 per cent of users check the platform on a daily basis. 

Over 38 per cent of these users visit LinkedIn via a mobile device. 

Global growth

Linkedin is a truly global platform, being represented in over 200 countries and available in 20 languages. 

Skill set

Linkedin represents a vast swathe of disciples, interests and skill sets. Some 1.2 million products and services are showcased on LinkedIn company pages.

For the record, Mashable holds the gong for the most engaged LinkedIn page. 

Group effort

There are over 2 million Groups on Twitter, with another 8000 added every week. 

Across these groups 200 conversations occur every minute, while the average LinkedIn users joins seven groups.

Aside from chatting, LinkedIn users also like to support each other – so far they've given each other over 1 billion Endorsements.

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