You know you’ve arrived when your brand enters the common lexicon. How often are we told to “Google” something rather than look it up? A lot.
It could be fair to say that while Google didn’t write the search text book, it did refine it into an art. SMK takes a look at the latest figures from Piksoul about Google and the weird, wonderful world of search.
Lots of zeros
Any stats relating to Google generally involves lots of zeros, and search is no exception.
Google has indexed over 100 million gigabytes of information about web pages, a task that required 1 million computing hours to accomplish.
Around the world
The average Google search query will travel 1500 miles and via several data centres around the globe before returning to you with an answer.
On average Google will start giving you options within one tenth of a second.
Ranking
As you start typing Google Instant uses 200 signals to suggest appropriate web pages. These signals include how often the page is updated, spell checks, the amount of words on a page and links to other websites.
Google makes over 500 adjustments to the algorithm every year.
Results
The web pages that most appropriately meet these criteria are displayed first.
Since 2003 Google has answered 450 billion unique search queries, and 16 per cent of searches users generate every day are new.
To find out more visit piksoul.com.
Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.
Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!
RECOMMENDED FOR YOU
Meta Unveils Enhanced Lead Generation Guidelines to Bolster Campaign Effectiveness
Meta has recently updated its lead generation guidelines, providing…
Meta has recently updated its lead generation guidelines, providing…
Meta Bets Big on Meta AI
Meta has recently amplified its role in the generative…
Meta has recently amplified its role in the generative…
LinkedIn Trials Premium Company Page Business Subscription
LinkedIn is looking to follow Meta’s lead as it…
LinkedIn is looking to follow Meta’s lead as it…