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Improve your email targeting with Silverpop

Marketing technology company Silverpop has anounced a new feature called Email Insights that helps customer tailor emails based on the device they are delivered to.

Letterbox

Before a campaign is sent, Email Insights displays how your email will look in up to 30 email clients, including Gmail and Outlook, across a variety of devices. 

Previously, marketers would have to send emails to multiple devices to see how they displayed.

Measurement

Once a campaign is sent, Email Insights provides analytics about engagement and open rates across these devices and clients. Marketers can use this data to tweak future campaigns.  

For example, brands could customise a promotional campaign to iPhone customers by including a link to the Apple iTunes store, while Android users would receive a link to the Google Play shop. 

Post haste

By cutting down on testing time and offering marketers more control over their message, Email Insights may prove an easy way to boost email engagement levels.

Email Insights is now available from US$40 per month. To find out more visit silverpop.com.

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Learn with SMK through November

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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