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YouTube joins the billion club

Not that it really needed to, but last week YouTube cemented its position as the most popular spot for sharing videos online by announcing it now attracts one billion users every month.

To put that in perspective, Facebook joined the billion club in October 2012, Twitter has 200 million active monthly users and Pinterest hovers around the 48 million mark.

Visionaries

YouTube announced the milestone in a blog post, where it shared some remarkable facts about the video sharing site.

Nearly one out of every two people on the internet visits YouTube, and if YouTube were a country it would be the third largest in the world, after China and India.

YouTube also revealed that Generation C (the generation who has grown up with content) are heavily engaged with video across devices, watching videos on smartphones and tablets as much as on desktops.

Some 67 per cent of Gen C watch YouTube on two devices or more.

Advertisers take notice

What's really impressive about YouTube's achievement is that the billion figure counts users who are required to sign up for a YouTube account, not unique visits. That's a massive pool of data that Google can draw from for advertising.

And advertisers have noticed. According to YouTube, every one of the AdAge Top 100 brands are running campaigns on the site.

Eight years ago Google purchased YouTube for US $1.65 billion. In today's terms it's looking like a bargain.

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