After opening Google+ to the public in June, search giant google has now opened its network to businesses and brands. Google+ Pages is a free new feature that allows organisations to engage with customers and establish a presence on the social network.
Pages takes a leaf from Facebook
Businesses on Google+ Pages can interact with customers by starting conversations, asking for feedback and inviting them to chat via the service’s videoconferencing option, Hangouts. Customers will be able to ‘+1’ (the Google+ equivalent of Facebook’s ‘like’) to share information about brands with friends and connections.
Google+ Pages integrates with Google Search
Google is integrating Google+ Pages into its search results with a service called Direct Connect. For example, users searching for a Holden add a ‘+’ before their query to be taken to the manufacturer’s Google+ Page.
Google+ still finding its feet
Since Google+’s public launch earlier this year, the network has seen a 1269% increase in Australian traffic (according to Experian Hitwise).
While its membership figures currently don’t come close to Facebook, Google+ Pages' ability to share interact with customers and its integration with search results makes it an attractive option for brands looking to increase exposure with little outlay.
RECOMMENDED FOR YOU
[New Study] LinkedIn Engagement Up 44%
After almost a decade on the sidelines, LinkedIn is…
After almost a decade on the sidelines, LinkedIn is…
Meta Releases Advanced Generative AI Capabilities For Ad Creation
Meta is expanding its suite of creative tools with…
Meta is expanding its suite of creative tools with…
Meta Unveils Enhanced Lead Generation Guidelines to Bolster Campaign Effectiveness
Meta has recently updated its lead generation guidelines, providing…
Meta has recently updated its lead generation guidelines, providing…