Meta AI Pushes Deeper Into Brand Discovery

15/09/2026 James Fitzgerald

Meta’s latest AI launch adds another layer to how people may discover brands, products and services across its platforms. Muse, launched on 8 September, is Meta’s new personal AI agent. It can carry out tasks across apps, help with planning and progress longer-term go ....

ChatGPT Pushes Into Business Intelligence

15/09/2026 James Fitzgerald

OpenAI is pushing ChatGPT further into business reporting and analysis with a new Data agent inside ChatGPT Work. Launched on 10 September, Data can connect to company information, investigate performance questions, build interactive dashboards and produce reports through ....

[STUDY] AI Puts Pressure On Client Agency Relationships

08/09/2026 James Fitzgerald

AI is starting to change the economics of media buying at the same time that CMOs are already under pressure to get more from flat budgets and leaner teams. Gartner expects more than 70% of global advertising spend to flow through self-service platforms where AI materiall ....

ChatGPT Ads Reach US$1bn In 200 Days

08/09/2026 James Fitzgerald

ChatGPT Ads has reached a US$1 billion annualised revenue run rate less than 200 days after launch, giving OpenAI an advertising business of meaningful scale far sooner than many would have expected. The company says tens of thousands of advertisers are already using the ....

ChatGPT Work Expands Business Automation

31/08/2026 James Fitzgerald

For most organisations, generative AI still begins with someone deciding to use it. A marketer opens ChatGPT, asks for an analysis, uploads a document or gives an agent a task. Even increasingly sophisticated AI systems usually wait for a person to initiate the process. C ....

Meta Removes More Advertiser Controls

31/08/2026 James Fitzgerald

Meta advertisers may soon lose another familiar control inside Ads Manager, with the company beginning to alert some users that placement options could be removed from ad sets, potentially limiting their ability to decide where campaigns appear across Meta’s advertising ec ....

[STUDY] ChatGPT Ads Defy An Easy Verdict

31/08/2026 James Fitzgerald

ChatGPT Ads have been live for six months. That is apparently long enough for people to start deciding whether they work. The available evidence suggests the answer is considerably less satisfying. Some early advertisers are reporting expensive clicks, limited engageme ....

ChatGPT Work Starts Doing The Work

24/08/2026 James Fitzgerald

ChatGPT Work is only six weeks old, but OpenAI is already pushing it deeper into everyday workplace activity. Since its July launch, Work has added voice control and tighter desktop integration, while its core proposition remains much bigger than another chatbot upgrade. ....

YouTube Hands Brands A View Windfall

24/08/2026 James Fitzgerald

Brands are in for a YouTube performance windfall from this week. From 24 August, YouTube is extending the first-frame view methodology already used for Shorts across long form video, podcasts and Live. A video beginning ....

Meta AI Takes On ChatGPT For Marketing

24/08/2026 James Fitzgerald

Meta is trying to move Meta AI from the sidelines of the AI market into the middle of everyday marketing work. New capabilities can connect Meta AI directly with professional Facebook and Instagram accounts, Meta advertising campaigns and Google Workspace. Businesses can ....

Google's AI Answers Are Creating Brand Reputation Problems

17/08/2026 James Fitzgerald

Google’s AI search products are creating a new reputation management problem for brands. Businesses are already reporting cases where AI Overviews have confused companies, surfaced unrelated complaints and presented outdated information as part of authoritative looking sum ....