Meta Highlights New "Opportunity Score" in Ads Manager

19/05/2025 James Fitzgerald

Meta is rolling out a new feature within Ads Manager aimed at making its performance recommendations more visible and actionable. The Opportunity Score, which has been in testing for some time, is now being highlighted to more adve ....

Google CTR Drops as AI Overviews Dominate

19/05/2025 James Fitzgerald

One year after the launch of Google’s AI Overviews, the search landscape has shifted dramatically. While impressions on Google are up more than 49% year on year, click-through rates have dropped by nearly 30%. For marketers and S ....

Google Expands AI Mode to Boost Search Discovery

13/05/2025 James Fitzgerald

Google is stepping up its AI game with the broader rollout of AI Mode in Search, offering users a more conversational, ChatGPT-style interface. Initially made available to a small group of te ....

Meta Eyes AI as the Future of Social Interaction

13/05/2025 James Fitzgerald

Mark Zuckerberg is all-in on AI, and Meta’s roadmap makes that clear. Between the company’s expanding open-source LLM strategy, a billion-strong AI user base, and growing speculation about AI “friends” populating social fee ....

Meta Pushes Verified Business Accounts With New Features

13/05/2025 James Fitzgerald

Meta is doubling down on its paid verification offering for businesses, introducing new features designed to boost trust, visibility, and original content protection. As the blue check evolves from a mark of celebrity status to a m ....

LinkedIn Boosts Lead Quality Targeting

11/05/2025 James Fitzgerald

In the B2B world, lead generation is not simply a numbers game. The true value lies not in how many leads are generated, but in how many of those are actually qualified — leads that have a ....

Meta Brings Ads To Threads

08/05/2025 James Fitzgerald

Threads ads are now rolling out globally, marking a significant shift in Meta’s monetisation strategy for its newest social platform. After limited testing earlier this year in the US and Japan, advertisers worldwide can now acce ....

Instagram Launches "Edits" to Rival CapCut

07/05/2025 James Fitzgerald

Instagram has officially launched its new standalone video editing app, Edits, in a clear attempt to strengthen its hold on the creator economy and rival ByteDance’s CapCut. Designed with ....

ChatGPT Adds Shopping, Expands Ecommerce

04/05/2025 James Fitzgerald

OpenAI has introduced a significant upgrade to ChatGPT’s search capabilities, aiming to reshape the way users discover and compare products online. This new functionality brings a personalised, ad-free shopping experience to the ....

LinkedIn’s News Banner Expansion

30/04/2025 James Fitzgerald

LinkedIn is extending its top-of-feed news banner to more regions, in a move aimed at increasing real-time conversation and topical engagement on its platform. Initially launched in ....

Google Launches Easy AI Agents For Marketers

30/04/2025 James Fitzgerald

At its 2025 Cloud Next event, Google made its clearest move yet to lead the next era of AI. This wasn’t a series of feature updates. It was a comprehensive strategy to put AI agent ....