Meta Taps Publishers to Power AI Outputs
Meta has re-entered the news licensing space with a new set of deals giving its AI assistant access to real-time content from major publishers. After years of pulling back from media partnerships, the company is once again turning to third- ....
05/01/2026
LinkedIn Boosts Brand Ads With AI Tools
05/01/2026 James Fitzgerald
LinkedIn is expanding its advertising capabilities with a new set of tools designed to help B2B marketers drive stronger brand awareness, deliver more relevant messaging, and streamline creative production. The latest updates include Reserv ....
Meta Launches AI Support Hub on Facebook and Instagram
05/01/2026 James Fitzgerald
Managing account issues on Facebook and Instagram has long been a point of friction for users, particularly when it comes to recovery and support. Access to direct help has often been limited, and resolving problems could involve lengthy de ....
X (Twitter) To Sell Dormant Brand Handles
10/11/2025 James Fitzgerald
X, formerly Twitter, is launching a new Handles Marketplace that will allow paying subscribers to purchase or claim dormant usernames. For marketers, the move is a double-edged sword. It could help active brands secure cleaner, more consiste ....
LinkedIn Streamlines B2B Influencer Marketing
10/11/2025 James Fitzgerald
LinkedIn has introduced a more intuitive way for brands to find and promote user-generated content, making its Thought Leader Ads easier to activate and manage through Campaign Manager. The new Partnerships tab simplifies discovery and permi ....
Meta Adds New AI Tools To Supercharge Lead Gen
10/11/2025 James Fitzgerald
Meta is rolling out a wave of updates to its lead generation ad suite, introducing new automation, verification, and CRM integration features designed to help advertisers drive better results with less manual effort. ....
Meta Announces Business AIs For Brand Websites
03/11/2025 James Fitzgerald
Meta is moving further into the AI assistant space with the launch of Business AI, a new sales and customer service agent that brands can embed directly on their websites and across Meta ads. The tool can answer product questions, guide purc ....
LinkedIn Ad Revenue Up 18%
03/11/2025 James Fitzgerald
LinkedIn is sharpening its focus on authentic engagement, video content and AI-driven personalisation, while tightening its defences against spam and manipulative posting tactics. The professional network’s strategy is paying off. User int ....
Meta Uses AI Chats To Refine Ad Targeting
03/11/2025 James Fitzgerald
Meta has announced a major update to how it will personalise content and advertising across Facebook, Instagram, Threads and WhatsApp. Since October, the company has begun notifying users that it will start using people’s interactions wit ....
Google’s Nano Banana AI App Fuels Growth
03/11/2025 James Fitzgerald
Google’s latest AI success story is not a productivity feature or a search upgrade, but a playful image tool with a curious name, Nano Banana. What started as a creative side feature in Google’s Gemini app has quickly turned into a vira ....
ChatGPT Atlas Signals Shift In Brand Visibility
03/11/2025 James Fitzgerald
OpenAI has entered the browser market with ChatGPT Atlas, a new AI-powered browser that integrates ChatGPT directly into the browsing experience. Available now for macOS users, Atlas marks a bold new chapter in the evolution of search, conte ....