OpenAI Brings Sora Video App to iOS
OpenAI’s new AI video creation app, Sora, has rocketed past 1 million downloads in under five days, according to the project’s head, Bill Peebles. That level of early momentum is impressive on it ....
10/10/2025
Meta Scales Business AI
10/10/2025 James Fitzgerald
Meta has introduced a broad range of AI-driven updates aimed at improving creative production, personalisation, and performance across its platforms. Announced during Advertising Week 2025 and at Meta’s Brand Building Summit, the new tools ....
LinkedIn Launches Company Intelligence API
10/10/2025 James Fitzgerald
LinkedIn has launched a new tool designed to give B2B marketers deeper insight into campaign performance and stronger proof of ROI. The Company Intelligence API allows advertisers to connect LinkedIn engagement data directly to their CRM, p ....
[STUDY] ChatGPT Powers Work And Life
10/10/2025 James Fitzgerald
OpenAI, in collaboration with Harvard economist David Deming, has released the most comprehensive study to date on how people use ChatGPT. Based on 1.5 million anonymised consumer conversations, the research reveals that ChatGPT is no longe ....
Google Expands AI Mode Search Across Australia
08/10/2025 James Fitzgerald
Google has launched its most advanced search experience in Australia, with AI Mode now live in English for users across the country. First introduced in the United States earlier this year, AI Mode is rolling out to more than 40 countries as Google accelerates its shift towa ....
YouTube Dominates AI Search Results With 200x Advantage
07/10/2025 James Fitzgerald
YouTube may be one of the best-kept secrets for unlocking AI search visibility. As generative AI reshapes how users discover and consume information, new data from BrightEdge reveals that YouTube is not just part of the mix, it’s leading ....
Gen Z Turns to Social for Discovery
22/09/2025 James Fitzgerald
TikTok is quickly emerging as a significant player in the search advertising space, presenting a fresh opportunity for marketers to connect with high-intent audiences. Since launching Search Ads in 2023, TikTok has positioned itself as more ....
Meta Expands Ad Tools Across Reels and Threads
22/09/2025 James Fitzgerald
Meta has introduced a range of new advertising tools across Reels, Threads, and its broader ads platform, aimed at helping brands increase visibility, refine audience targeting, and improve campaign performance. The updates, announced at Met ....
ChatGPT Use Is Evolving Fast
22/09/2025 James Fitzgerald
OpenAI has released a landmark study examining how people use ChatGPT and how that usage is changing over time. Drawing on a vast dataset of 1.5 million anonymised conversations from the past three years, the report is the most comprehensive look yet at how generative AI is ....
Meta Partners With Midjourney in AI Boost
29/08/2025 James Fitzgerald
Meta has announced a new partnership with AI startup Midjourney, marking a strategic step in its broader push to lead in artificial intelligence. This agreement will see Meta license Midjourney’s image and video generation technology, whi ....
LinkedIn Tests New Premium Tools for SMBs
29/08/2025 James Fitzgerald
LinkedIn is quietly piloting a new Premium offering designed specifically for small and medium-sized businesses (SMBs). The Premium Business Suite is currently in limited testing, but the early featu ....
Meta Forces Ads Automation
29/08/2025 James Fitzgerald
Meta is accelerating its pivot to fully automated advertising, with sweeping changes to detailed targeting and exclusions that will impact campaign structure from January 2026. These updates are not optional. Advertisers still relying on ma ....