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Instagram and easyJet launch Booking Experience

Instagram is partnering with easyJet to get the best flight deals fast.

Easy ridin’

A new search function within easyJet’s flagship app allows users to search locations with the use of Instagram pictures with a feature called Look&Book.

At the moment Look&Book only works with Instagram, but will partner with other picture-sharing platforms, such as Pinterest and Snapchat, down the track.

How it works

Users have to upload a screengrab from Instagram directly to the easyJet app, while Look&Book will use image-recognition software to ascertain the location.

EasyJet also uses Microsoft’s Azure API to auto-fill booking fields. According to easyJet, “We’re doing a gradual launch over the next six to eight weeks, where we’ll see spikes in traffic,” but expect big returns.

Tying services to social apps and camera capabilities is a growing trend, and becoming the standard – at least with millennials. EasyJet may be top of a burgeoning market. The new feature is Available on iOS but expected to expand.

Learn with SMK through October

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October's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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