[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Pinterest Lens gets fashionable update

Facebook might want to be everything to everyone, but Pinterest has the edge when it comes to threads.

Now Pinterest Lens can offer you fashion tips.

Pining to Pin

The feature, called Lens Your Look, works by letting you add photos of clothes to text searches.

For example, you’re looking for something to go with your favourite jacket, Lens Your Look can suggest other items from your wardrobe. You can mix and match different combination on your screen.

Fashion tips are pulled from 16 billion style Pins.

Pinterest says the features acts as a personal stylist, fielding queries such as “what if wore it with a hat?” and “find me something for the beach”.

Shop the Look

Of course if you can’t find that certain something, you can always buy it.

Pinterest has recently partnered with ShopStyle, meaning 5 million new shoppable products across 25 thousand brands are now available on the platform.

Lens Your Look and new shoppable Pins are now available on the English language version of Pinterest on iOS and Android.

Which platform do you spend the most time shopping on? Let us know in the comments.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU