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Pinterest Lens gets fashionable update

Facebook might want to be everything to everyone, but Pinterest has the edge when it comes to threads.

Now Pinterest Lens can offer you fashion tips.

Pining to Pin

The feature, called Lens Your Look, works by letting you add photos of clothes to text searches.

For example, you’re looking for something to go with your favourite jacket, Lens Your Look can suggest other items from your wardrobe. You can mix and match different combination on your screen.

Fashion tips are pulled from 16 billion style Pins.

Pinterest says the features acts as a personal stylist, fielding queries such as “what if wore it with a hat?” and “find me something for the beach”.

Shop the Look

Of course if you can’t find that certain something, you can always buy it.

Pinterest has recently partnered with ShopStyle, meaning 5 million new shoppable products across 25 thousand brands are now available on the platform.

Lens Your Look and new shoppable Pins are now available on the English language version of Pinterest on iOS and Android.

Which platform do you spend the most time shopping on? Let us know in the comments.

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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