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Call of Duty shows how brands can win using Snapchat lenses

Activision's Call of Duty has launched a Snapchat sponsored lens to promote the upcoming release of its Infinite Warfare game title.

Zombieland

Snapchat users in the US were able to access a sponsored lens that transforms their selfies into a zombie face. The metamorphosis happens to the 80s tune "Relax" by Frankie Goes to Hollywood.

Users could then share the lens and "spread the infection" with friends.

Game on

This marks the first time a gaming company has purchased a global Snapchat lens, and hints at how other large brands may leverage Snapchat's burgeoning ad offering for campaigns.

And for SMEs looking to jump on the Snapchat bandwagon, the platform recently released bespoke Geo Filters for Australia.
 

Learn with SMK through November

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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