If 2015 was the year social video stepped into the spotlight, 2016 might be the year it becomes shoppable.
Leading the trend is a new offering from Cinematique.
Click and buy
Cinematique offers touchable, interactive videos that allows viewers to click-on and explore featured products.
Links can lead to a microsite about the product, or a check-out where it can be purchased.
For example, a video might feature a model wearing a TopShop jacket.
Tapping the jacket will take you to the TopShop website with information about the jacket, including available colours and sizes. And of course the ability to purchase.
Moving with the times
Multiple items can be clicked-on, and searches saved for the end of the video. While items that users click-on but aren't for sale can feature additional information.
The functionality still has a few specific requirements. For example, Cinematique's videos don't work natively on Instagram and Twitter, and require their own player to be viewed (that means no YouTube, for now).
However they do allow users to click directly from the Facebook News Feed, often the platform of choice for this sort of content.
Will shoppable video be the next trend in social? Keep clicking to find out.
To find out more visit cinematique.com.