[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Cinematique rolls out shoppable video for brands

If 2015 was the year social video stepped into the spotlight, 2016 might be the year it becomes shoppable.

Leading the trend is a new offering from Cinematique.

Click and buy

Cinematique offers touchable, interactive videos that allows viewers to click-on and explore featured products.

Links can lead to a microsite about the product, or a check-out where it can be purchased.

For example, a video might feature a model wearing a TopShop jacket.

Tapping the jacket will take you to the TopShop website with information about the jacket, including available colours and sizes. And of course the ability to purchase.

Moving with the times

Multiple items can be clicked-on, and searches saved for the end of the video. While items that users click-on but aren't for sale can feature additional information.

The functionality still has a few specific requirements. For example, Cinematique's videos don't work natively on Instagram and Twitter, and require their own player to be viewed (that means no YouTube, for now). 

However they do allow users to click directly from the Facebook News Feed, often the platform of choice for this sort of content.

Will shoppable video be the next trend in social? Keep clicking to find out.

To find out more visit cinematique.com.
 

Learn with SMK through August 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

August SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Ecommerce & Social Commerce Essentials on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 Ecommerce and social trends, tools, challenges and opportunities
  • Module Two: Driving high-quality traffic to your online store that converts via Search, social, email and more
  • Module Three: Harnessing the power of Customer Relationship Management (CRM) to boost ROI
  • Module Four: Maximising social commerce opportunities within Facebook, Instagram, TikTok & YouTube

2022 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Facebook Marketing trends, benchmarks & opportunities
  • Module 2: Engaging Facebook users within the News Feeds & beyond
  • Module 3: Creating high-performing Facebook Ads campaigns
  • Module 4: Messaging, Events, Influencers, Groups & Commerce

Leave a Comment