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Could Amazon Go be a game changer for Retail?

After being in development more than four years and in beta most of 2016, Amazon Go might be coming to a shop near you soon.

Close the pod bay doors

Go is an app that lets users enter a store, complete their shopping, and walk out the door. All without having to interact with anyone.

The system works through a clever range of sensors and tech that tracks products as they’re taken off shelves and added to a virtual shopping cart.

Once the shopping list is ticked off, a bill is sent to your Amazon account.

Easy does it

For now, Go is only available in one location at a food store in Seattle, custom built for the service.

More pop-up shops are planned in the US and further afield in 2017.

While Amazon tinkers with new ideas spanning drones to TV shopping shows, Go provides a glimpse into how retail may look in the not-too-distant future.

If Go's better at detecting items in the bagging area than current self check-outs, we’re all for it.

Learn with SMK through December

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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